The “Brand of the Month” goes to…

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Each month I give my verdict on who has shown the world an interesting and distinctive brand. My latest personal brand of the month goes to…

Tim Peake

Here’s why:
British astronaut Tim Peake has returned to Earth this month after an incredible six months aboard the International Space Station (ISS), during which he fuelled our human fascination with space…and our British pride. Now known as “the first man in space with a Union Jack on his shoulder”, Peake sets one extraordinary example of a brave and committed personal brand by stepping out of his comfort zone by leaps and bounds, and literally putting his life on the line, to live out his passion.

Photo: Pixabay

Peake made history by becoming the European Space Agency’s (ESA) first British astronaut, in addition to the first British astronaut to visit the ISS. In doing so, he has rekindled our national enthusiasm by putting Britain back in the forefront of international space exploration (following in the footsteps of Helen Sharman, who became the first British astronaut in 1991 when she flew to Russian space station Mir, as part of a privately funded mission). Peake also made history on 15 January 2016 when he became the first British astronaut to complete a spacewalk. During his six-month mission, Peake (with the assistance of “his space companions”, NASA’s Tim Kopra and cosmonaut Yuri Malenchenko), conducted more than 250 experiments designed by scientists around the world, many of which examined the effects of long-term space travel on the human body.

Peake did all of this while keeping his brand relevant, compelling and visible (and pretty darn cool) back on earth. Here are just a few highlights:

He ran the first marathon from space, running “alongside” of London Marathoners back on Earth. Running while strapped to a treadmill at the ISS, he finished in a respectable three hours, 35 minutes and 21 seconds. He also sent his fellow runners a good luck video message before the marathon countdown.

He kept us earthlings engaged over social media from beginning to the end of his mission. He took the first ever “space selfie” on his historic spacewalk, posting it on Twitter saying the experience would be “etched in my memory forever”. His last tweet from space was: “Time to put on some weight! What an incredible journey it has been– thank you for following & see you back on Earth!”

He presented an award to Adele from space displayed on-screen during at the BRITS 2016. He sported a tuxedo T-shirt for the video presentation.

In yet another first, he joined Mark Zuckerberg for a Facebook Live broadcast from space, taking questions from Facebook users alongside of NASA crew mates Tim Kopra and Jeff Williams.

Peake also became the first person in space to be named in the Queen’s Birthday Honours. He was made a CMG, or companion of the order of St Michael and St George, for “extraordinary service beyond our planet”.

Now that’s impressive!

So here’s a big WELCOME HOME to Major Tim Peake, one truly inspirational brand!


1 Comment

One thought on “The “Brand of the Month” goes to…”

  1. Bobby Cray says:

    I hadn’t realised he’d done so much… Fascinating stuff and a great choice for brand of the month.

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