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Even if we have a strong sense of our personal brand and how to project it, we will always come up against those sneaky (or not so sneaky) life derailers: the break-ups, the difficult job interviews, those awkward conversations, the lockdowns…

It’s exactly at these times that our personal brand can act as a guide to lead us through. Moreover, sometimes the fall-out from a traumatic or difficult situation may even teach us something about our brands of which we were previously unaware.

Here I have gathered my top ten articles on personal branding obstacles, and how to turn to your brand to help navigate them:

1) How to build resilience into your personal brand:

https://www.goldennotebook.co.uk/the-art-of-resilience-the-secret-behind-maintaining-a-strong-personal-brand-when-the-going-gets-tough/

2) Sidestepping the trap of perfectionism:

https://www.goldennotebook.co.uk/the-perils-of-perfectionism-seven-reasons-to-challenge-your-inner-perfectionist/

3) Dealing with those difficult people:

https://www.goldennotebook.co.uk/dealing-with-difficult-people-using-your-personal-brand-as-a-guide-through-tough-relationships/

4) Personal branding for online dating – a challenge if ever there was one:

https://www.goldennotebook.co.uk/swipe-rightable-branding-making-the-right-first-impression-online/

5) Coping with anxiety and professional speaking:

https://www.goldennotebook.co.uk/what-shuts-you-up-how-anxiety-can-hold-you-back-from-becoming-a-competent-and-confident-speaker/

6) How to get others on board with big changes:

https://www.goldennotebook.co.uk/planning-to-make-a-big-change-how-to-get-the-support-of-others-when-you-need-it-most/

7) Reinventing your brand:

https://www.goldennotebook.co.uk/transforming-your-personal-brand-stories-of-inspiration/

8) Using envy to motivate and inspire you, rather than drag you down:

https://www.goldennotebook.co.uk/turn-envy-into-action-stop-living-vicariously-through-others-and-start-building-your-own-happier-and-healthier-lifestyle/

9) Getting through heartbreak:

https://www.goldennotebook.co.uk/navigating-lockdown-heartbreak/

10) Last but not least, how to prevent everyday stress from hijacking your brand:

https://www.goldennotebook.co.uk/when-stress-becomes-you-preventing-stress-from-hijacking-your-personal-brand-part-i/

https://www.goldennotebook.co.uk/when-stress-becomes-you-preventing-stress-from-hijacking-your-personal-brand-part-2/

Of course, there are lots of life obstacles out there that didn’t make this list, but I hope this selection will give you an idea of how to prevent them from sabotaging your personal brand, even just a bit!