Texas born Trent Shelton is a straight-talking powerhouse of a self-development guru and influencer. Previously signed as an American Footballer for the Indianapolis Colts, Seattle Seahawks, and Washington Redskins, Trent’s football dreams were cut short after a knee injury, which created a very different path in his life.
If you listen to Trent speak, there’s something spellbinding going on. It’s not only in the inspirational way he delivers his message, but in the message itself. Trent is the ambassador for self-belief, self-respect and self-responsibility. He came to fame after making short and compelling rap-style YouTube videos to capture his own journey of self-development. He credits his success and motivation to two pivotal moments in his life: the birth of his son and the tragic suicide of his best friend.
“I was at a crossroads of my life, and I had to make a decision on who I wanted to become. I wanted to be a better father for my son and I wanted to honor the soul of my best friend.”
His video journeys soon went viral, kicking off a motivational speaking career and launching a global community of Rehabbers. Trent signs off his videos with his signature phrase “It’s Rehab Time“. His other popular mantras are “It all starts with you”, “Never settle” and “Don’t die with your dreams.”
“Your perspective can be your power, it can be your prison.”
In his videos, Trent talks a lot about being authentic and transparent. While he speaks frankly about his own difficult struggles, he also shares the mundane moments that make up his day, such a getting annoyed with himself for thinking about posting on social media first thing in the morning. He’s also open and proud of his faith, although his work has a strong message for believers and non-believers alike.
One thing is for sure with his brand: what you see is what you get. You know exactly who he is and what he stands for.
Here’s a great example of Trent live:
“On this quest of growing your social media, growing your following, being an influencer, take care of your mental health, people.”
A passion and purpose
You only have to watch videos like the one above to instantly see the passion that Trent exudes. When speaking in front of an audience, it’s also clear that this passion is contagious.
He often speaks of having purpose and vision in his life; a higher calling to do his work. He sometimes shares “signs” of this calling, such as a woman getting in touch after viewing his Don’t commit suicide today video on the day when she was going to kill herself, and choosing to not go ahead. Stories like this add a larger meaning and purpose to his brand. There’s a strong sense that his influencer status goes well beyond making money or gaining status.
A connection with his audience
Trent uses this authenticity to build a connection to and community around his brand. Once you notice him, Trent is everywhere – social media, podcasts, merchandising such as face masks…he even puts out his lyrics out on singles. You can find him in magazines like Success magazine and The Shadow League, as the author of Greatest You, you can of course find him on the bookshelves.
He also recently launched the Rare Breed Academy with fitness coach John Pruna. Even in this co-branded fitness programme, Trent has established a strong sense of community through their “town hall”, an online place for members to connect and ask questions.
Trent believes that when your life is a mess, you don’t need someone telling you what to do, you need someone by your side. With over ten years of self-help and personal development videos behind him, Trent has certainly created a far-reaching brand that centres on self-development, one that very much feels “by your side”.
In Trent Sheldon, we find a true example of someone who has worked persistently and consistently to use the power of personal branding to help and inspire others. Respect.
You can find Trent Shelton on his website, and of course all over the socials: