In lieu of my regular “Brand of the Month”, I’ve decided to feature inspirational individuals who have gone above and beyond to help others during these unprecedented times.
My first “Inspiration of the Month” goes to…
By now, you’ve probably heard about Wicks, also known as The Body Coach, and his online fitness sessions. To help kids stay active during the UK lockdown, Wicks is currently hosting live fitness classes for children on his YouTube channel. In the first two days of offering his programme, Wicks’ YouTube channel, The Body Coach TV, had more than five million viewers.
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Words can’t express how happy and proud I have felt every day this week as the nations P.E. teacher. I’ve been overwhelmed with the response and the support it’s had from everyone. ❤️ As a result of so many people viewing the #PEWithJoe workouts on YouTube the advertising revenue generated has been unlike anything I’ve seen or experienced on my channel before. So I’ve decided that as long as I’m the nations P.E. teacher, every single penny of the money generated on these videos is going to the place where we need it the most right now. All of it is going straight to the NHS, to support the real heroes right now. Thank you for watching, joining in and sharing… I’m loving being your P.E. Teacher and now you can watch again, knowing you’re not only staying fit, you’re also helping raise money for the NHS. See you Monday at 9am 😃
“It’s about giving people that 30 minutes in the morning to get up off the sofa, move your body and get your heart pumping.” He went on to say that “this isn’t about getting people lean, it’s about saying, ‘Do this today to feel good’. Then, when your kids sit down to do some academic work, they’re energised and mentally prepared for a lesson at home.”
Wicks shared that his channel had seen advertising revenue “unlike anything I’ve seen or experienced on my channel before”. He is therefore donating “every single penny” of money made by his online sessions during the coronavirus pandemic to the NHS:
“So I’ve decided that as long as I’m the nations P.E. teacher, every single penny of the money generated on these videos is going to the place where we need it the most right now. All of it is going straight to the NHS, to support the real heroes right now.”
Before finding fame on YouTube, Wicks originally trained to be a PE teacher at St Mary’s University. He has now become the (virtual) PE teacher for the entire UK during a time when staying activity and healthy couldn’t be more important.
We at Golden Notebook salute you, Joe. THANK YOU!