. Influencer is a term that we are coming across more and more often, but what exactly is an influencer? And how do they differ from celebrities?     At first glance you could say that an Influencer is someone who has a substantial social media presence, and who does just that – influences. They […]

. Before Covid (BC), scientists were mostly known to us as mysterious white-coated figures in labs or as tweedy academics tucked away in stuffy offices. Recently, however, all that has changed with the pandemic. Now white-coated scientists have made it out of their laboratory and are taking their place on prime-time TV, dominating our screens […]

. A New Year often brings the promise of change, perhaps even one of a “new, improved you”. When it comes to growing your personal brand, however, building this improved version of you starts by looking inward, particularly at what you are already good at. Knowing your strengths enables you to identify what differentiates you […]