. Each month I give my verdict on who has shown the world an interesting and distinctive brand. This month, for Halloween, I’ve decided to feature a Brand Legend: Frankenstein While Brand Legends come in all shapes and sizes, they tend to have the same ingredients; they are highly differentiated, unique, compelling, relevant, and certainly […]

. Everyone has their own approach to social media, but Eddy O’Shaughnessy has a very personal approach to LinkedIn, in which he initiates a one-to-one call with everyone he connects with. In today’s fast-moving world of gathering connections this is quite rare, and definitely part of his personal brand. We asked Eddy why he uses […]