Meet Gabby Bernstein
This bestselling author, influencer, motivational speaker and spiritual guru has one shiny, multifaceted personal brand going on. With teachings of self-love, forgiveness and holistic spirituality, including with how to attract what you want into your life, she’s even been dubbed a thought-leader by Oprah. Gabby’s brand is sparkly and upbeat, and vows to help you to “become the happiest person you know.” Despite her positivity, she’s also open about her difficult past, including addiction and food issues and co-dependency. She regularly talks about hitting rock-bottom and the tools and practices that helped her build her way back up. She’s now “in the business of serving souls”.
Gabby’s social media combines memes with slogans like “You’ve mastered survival mode, now it’s time to live”, with short videos where she sits on her favourite chair and speaks into a microphone. She features longer videos on her YouTube channel, such as Dear Gabby, her weekly show offering up real-time straight talk life coaching to guests:
Gabby is obviously an astute business woman. In addition to plenty of info about her books, her website offers online courses, a membership club where you can listen to meditations and “manifest your wildest dreams.” Gabby has built a community of people who resonate with her spiritual beliefs and financial rags to riches story. Moreover, she regularly runs shorter challenges to give people a sneak preview of her club. Gabby’s books regularly hit the non-fiction bestseller list, with compelling titles such as Spirit Junkie, Judgement Detox and Super-Attractor. Her net worth from book-sales is estimated to be in the millions.
Everything is slick, stylish and professional. You can get an idea of her meditations here:
Gabby is no stranger to the mainstream media. She has been featured in the NYTimes, ABC News, Superfast Business, Elle and Cosmo. However, like our last influencer Trent Shelton, Gabby’s power lies in her own platform. She has had over ten years of growing her social media; her Twitter account, for instance, was launched in 2009.
One thing we have learned from our Influencer series so far is that they have all built up their followers over time, persistently posting well-crafted content to their target audience. They inhabit many platforms and their style and messages are consistent. While they may appear like overnight successes, it’s clear that a lot of work has gone into creating their influencer status. And Gabby is a stellar example one powerhouse of a personal brand.
You can find out more about Gabby on her Website and of course on all the socials”