When personal branding meets con artistry: A look inside Scam Brands

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With the launch of “Inventing Anna” on Netflix, the Female Con Artist is having a moment. A handful of professional scammers have made their way into the media recently, most famously “Anna Delvey”, the 31-year-old European sham heiress who immersed herself in the world of New York’s elite just five years ago, scamming hundreds of thousands […]

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