The “Brand of the Month” goes to…

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. Each month I give my verdict on who has shown the world an interesting and distinctive brand. My latest Personal Brand of the Month goes to… Diane von Furstenberg Here’s why… Earlier this month, I received an invite to a shopping event that piqued my interest: TVF for DVF. Once I decoded the initials, […]

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The Villain Inside: Exploring the “Shadow Side” of your personal brand

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. With the controversy around the film The Joker going on at the moment, and this month’s release of the new Breaking Bad film, I started  thinking about the personal brands of villains in our culture, our changing attitude towards them, and what we could learn here from a personal branding perspective. From Darth Vader […]

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What’s in a name? The brand story of “London Web Girl”

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. What’s in a name? When it comes to personal branding, heaps! A name can be shorthand for what makes your brand compelling, differentiated and relevant. It can also make you memorable. Here our guest blogger this month, Cheryl Laidlaw, aka London Web Girl, talks about her journey in creating a brand name that quite simply […]

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