The “Brand of the Month” goes to…

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. Each month I give my verdict on who has shown the world an interesting and distinctive brand. My latest Personal Brand of the Month goes to… Sir Ian McKellen Here’s why… Earlier this month at the National Theatre, I got to witness firsthand how remarkable this man is, both onstage and off. The performance that night was […]

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Behind the written word: Contemporary authors and their personal brands

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. September. For many adults, the month is still associated with that “back to school” feeling. So what better time to continue our examination of literary brands? In July, we tapped into a “summer reading list” theme by visiting some classic literary brands. Last month, I posted a tribute after we lost author Toni Morrison, […]

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