The “Brand of the Month” goes to…

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Each month I give my verdict on who has shown the world an interesting and distinctive brand. My latest personal brand of the month goes to… Victoria Beckham Here’s why… As our first “Brand of the Month” following our #BrandTransformation campaign, Victoria Beckham is truly fitting. After all, who doesn’t know the story about her […]

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Behind the Cameras: Personal Branding and Directorial Style in Cinema

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We know in personal branding that one’s personal brand is the entire perception of a person. However, oftentimes, the particular style used by creatives such film directors can dominate their personal brand. They become known for their distinct cinematic style, which in many cases, becomes synonymous with their reputation. Our guest blogger this month is Felix Hockey, film […]

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Personal Brand Transformation: How simple is it to change who we are?

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If our personal brand is largely what others say about us when we’re not in the room, then how easy is it to change it and get them to say something different? As a personal brander, it’s a question that has intrigued me for some time. So we decided to launch a Brand Transformation Campaign and […]

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Your “Year of Personal Branding”, September Edition

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Welcome to the September edition of your “Year of Personal Branding“, where I’ve broken down key branding concepts as part of a month-by-month guide to help you with each step of growing (and implementing) your personal brand. As always, I invite you to use these monthly Year of Personal Branding posts as a map that will allow you to navigate […]

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