Transforming your Personal Brand: Meet Nicola

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In our next interview for our Brand Transformation campaign, we meet Nicola Cairncross. Nicola rebranded herself after losing her life partner suddenly to a heart attack. She is now a speaker, writer, podcaster and mentor who now spends most of her time in Greece. Tell us a bit about who you were before the change? What […]

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Transforming your Personal Brand: Meet Caroline

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Next in our inspiring series of interviews on brand transformation, we meet Caroline Pankhurst, who changed her name by deed poll and added a strong feminist dimension to her brand after seeing a life changing play. Tell us a bit about who you were before the change? What was your personal brand? What were you known […]

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Transforming your Personal Brand: Meet Dee

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In the next inspiring interview for our Brand Transformation campaign, we meet Dee Gibson is an interior designer at Velvet Orange who transformed her brand by entering into the luxury travel market when she bought a stunning villa in Sri Lanka. Tell us a bit about who you were before the change? What was your personal brand (i.e. […]

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Transforming your Personal Brand: Meet Angela

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We continue with our series of inspiring interviews about brand transformation.  Meet Angela Durrant, who changed her brand following an accident and her husband’s cancer. Tell us a bit about who you were before the change? What was your personal brand (i.e. how other people perceived you)?  I never saw myself as a business woman or creative […]

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Transforming your Personal Brand: Meet Karen

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We continue with our series of inspiring interviews about brand transformation.  Meet Karen Campbell of karencampbellmarketing.com who has moved from a corporate position to running her own business. Tell us a bit about who you were before the change? I was working in high end brands in senior marketing roles – working long hours and out most evenings […]

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Transforming your Personal Brand: Meet Vicki

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Welcome to our next post in our series of interviews on personal brand transformation!  Meet Vicki Baumann, who, after a life changing injury, brilliantly expanded her personal brand to include yoga teacher. Tell us a bit about who you were before the change? What was your personal brand (i.e. how other people perceived you)?  Before […]

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Transforming your Personal Brand: Meet Julia

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We continue with our series of inspiring interviews about brand transformation. Meet Julia Sondack, who’s personal brand changed after divorce. Julia transitioned from partner in an interiors and curtain business to running Holiday Homes Turkey, a boutique luxury holiday home service. Tell us a bit about who you were before the change? What was your personal brand (i.e. […]

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Transforming your Personal Brand: Meet Paula

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To launch this series of interviews, we start with someone who is near and dear to Golden Notebook, as her PR and business savvy truly helped to propel our brand! Paula Gardner of www.scarletthinking.com pivoted from being a PR and marketing consultant to a business psychologist and executive coach with a special interest in visibility and […]

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Transforming your Personal Brand: Stories of Inspiration

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  Transformation. That process of profound and radical change that orients our life in a new direction. We all go through it in some form or other, and often multiple times throughout life. But what happens when the time comes to actively transform your personal brand? We decided to interview some fascinating women who have […]

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Your “Year of Personal Branding”, July Edition

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We have spent the first half of this year really drilling down and focusing on your own authentic personal brand, one that most accurately represents both the inner and outer you. This month, we take a look at Brand Positioning, which involves identifying a precise group of consumers that a brand will target. In personal […]

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