The “Brand of the Month” goes to…

  • Share:

Each month I give my verdict on who has shown the world an interesting and distinctive brand. My latest personal brand of the month goes to… Lady Gaga Here’s why: Since Stefani Joanne Angelina Germanotta transformed herself into the pop sensation Lady Gaga, her name has since become associated with artistic and visual experimentation, eccentricity, […]

Leave a comment

Facebook etiquette: The good, the bad and the ugly

  • Share:

Social media. Love it or hate it, it’s here to stay. It’s also a big part of shaping our personal brands. With so many of us carrying out a significant part of our lives online, I thought it would be interesting to take a closer look at the unspoken online etiquette of social media, particularly […]

Leave a comment

A glimpse into gourmet branding

  • Share:

What’s in a name? If we look to the world of gastronomy, this question is as important as “What’s in a recipe?”. And what we tend to find behind the name (be it a restaurant or particular product) is a lot of the chef’s personal brand; his or her passion, vision, personality, inspirations, creativity and […]

Leave a comment