The “Brand of the Month” goes to…

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Each month I give my verdict on who has shown the world an interesting and distinctive brand. My latest personal brand of the month goes to… Leonardo DiCaprio Here’s why: Although well know as an Oscar-winning Hollywood super star, DiCaprio also has an exceedingly impressive socially responsible side to his personal brand. He is also […]

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Your personal brand begins with waking up with zest!

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Yes, that means looking after ‘numero uno’ – YOU! Our guest blogger this month, sleep specialist Rachel McGuinness of Wake Up with Zest, talks about maintaining the single most important dimension of  your personal brand…your health! Rachel starts off by answering the question “what is ‘zest’?”: “Zest is all about your health.  Your health is […]

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The importance of passion in personal branding, as taught to us by Richard Branson

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“Convey a sense of passion for what you’re doing, and they’ll be hooked.” – Richard Branson In order to clearly define and articulate your personal brand, it is important to look at the bigger picture. This initial process involves better understanding five principle elements of your inner brand: passion, purpose, vision, strengths and values. This […]

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Spotlight on…Creatives

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Welcome to our new segment, “Spotlight On…”! In our upcoming series of interviews, we will shine a spotlight on creatives to uncover what makes their personal brand so strong and, well, creative. Meet Ella Sharp, who designs for an interesting niche in the fashion world – tango fashion – alongside of her womenswear label Ella […]

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