The “Brand of the Month” goes to…

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Each month I give my verdict on who has shown the world an interesting and distinctive brand. My latest personal brand of the month goes to… ZOELLA Here’s why… This month, we give a big nod to the world of celebrity vloggers. What’s particularly interesting from a branding perspective is how these individuals have built […]

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Lifestyle branding 101: How to brand your home office

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What exactly is “lifestyle branding”? In the context of personal branding, it’s a big part of our “outer brands”; how we outwardly convey our personal brands to the world. It’s what our lifestyle says about us, including our social activities, interests, travels, past-times, and home and work environments. How can you best express your authentic personal […]

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