The gift of the Magus: A look behind David Bowie’s masterful rebranding

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Here we are at the end of January, but instead of my usual “Brand of the Month” post, I felt strongly compelled (like the rest of the world) to write about David Bowie. Given that Bowie remained one of the most iconic figures in musical history for nearly five decades, let’s just say a “Brand […]

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Why “Stepping It Up” for Charity Is a Win-Win Move for 2016

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Celebrities have long known the power of “stepping up” for charitable causes. We’ve previously highlighted Angelina Jolie  and Stephen Fry as examples of celeb brands that are strongly associated with their charity work. They can teach us that social responsibility is not only a great way to help individuals and our society as a whole, […]

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