The “Personal Brand of the Month” goes to…

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Each month I give my verdict on who has shown the world the strongest and most attractive brand. My latest personal brand of the month goes to… Vivienne Westwood Here’s why: Love her or hate her, she has an undeniably strong personal brand… and you know exactly what she stands for. Earlier this month, I […]

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What’s in a “Power Co-Brand”? Lessons from a Yin-Yang partnership

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Co-branding. An important aspect of personal branding that often gets overlooked. Co-branding is essentially a partnership between two brands (or organizations) that leverages each other’s reputation, and in turn can amplify awareness about a product, service or cause. If done right, co-branding can give your personal brand a powerful boost. This month, I thought I’d […]