1+1= >2: The power of Co-branding (as taught to us by the Olympics Closing Ceremony)

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The Olympics have now come to a close after a magnificent 16 days, and just when I thought I couldn’t be more impressed with London, the Closing Ceremony completely wowed me. Not only did it feature superlative British performers, but it also managed to successfully bring together two things that I absolutely love in life […]

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Technically British: Finding inspiration in the Opening Ceremony to “shape up” your peronal brand

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In celebration of the Olympics, the past couple of posts have explored the health and fitness aspect of personal branding. As a fun follow up to our last post, spogo’s Richard Pearey gives his analysis of the 2012 Opening Ceremony, and speaks to the importance of a “youth branded digital age” to jump start personal […]

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